Audience Manger Specialist
We’re seeking an Audience Manager Specialist on a contract basis to join a high profile fast paced organisation within the travel space!
Key Responsibilities for the Audience Manager Specialist
- Act as the key link between Offline CRM data sources ( Acxiom /Single Customer View/ Adobe Campaign) and our targeting / delivery platforms (Adobe Target / Ad Tech)
- Oversee the day to day operations and maintenance of the DMP to ensure data quality and scalability of workflows.
- Ability to create traits, segments, pixels, lookalike models, on board 1st,2nd and 3rd party data as well as set up data sources and destinations.
- Pro-actively identify profitable segments alongside relevant teams and agency partners such as Marketing, CRM, Social, PPC, Display with a view to reducing cost per acquisition an maximising ROI
- Project management of key onsite personalisation initiatives – especially around our new platform website projects
- Educate and enthuse the key stakeholders and the wider business about driving media efficiency, improving the customer experience and personalising the journey from acquisition to conversion
- Work with Adobe consulting to complete remaining implementation tasks and identify further area for ongoing enhancements.
Audience Manager Specialist Must have experience
- Hands-on experience in the AdTech or Analytics industry
- Google Analytics or Adobe Analytics Experience
- Knowledge of Conversion Rate Optimisation methodologies
- Knowledge of Data Management Platforms, Audience Segmentation and Programmatic Media
- Attribution and Channel Measurement experience.